Brought to you by: TheBestColleges.org Social media is the perfect tool for mobilizing your friends and colleagues to take action on a cause you care about -- sending a letter to a legislator , signing up to attend a rally, or spreading the word through their own social channels. But -- in a world of high-priced consultants and slickly-produced viral videos -- how can an individual make a difference online? You can start by keeping three goals in mind. First, you want to use your time online to stay informed and connected to the organizations you care about -- the animal welfare group, the folks taking action on despotic dictators, the people providing malaria nets, and more. Second, you'll want to build your relationship with legislators or key opinion leaders you'll ultimately need to influence. And third, you want to build robust online connections with your friends and other like-minded individuals, so you can leverage their collective power when the right moment co
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