Thursday, August 30, 2012
English Attack! is the first English-language learning service specifically designed for the digital generation. Our approach features a worldwide community of learners of English; and uses short-session online entertainment to encourage frequent digital immersion in real everyday English, with fresh content published daily.
Sunday, August 26, 2012
Wednesday, August 8, 2012
|Image via CrunchBase|
Innovative online English-language-learning service English Attack! partners with
Ajarn Donald’s in Thailand. http://pressdoc.com/p/000pjh
Bangkok, August 7, 2012: The Entertainment Learning company today announced its partnership with Bangkok-based local English language teaching consultant Ajarn Donald and the launch of the Thai version of its online English language learning online service,
English Attack! English Attack! Thailand
Bangkok, August 7, 2012: The Entertainment Learning company today announced its partnership with Bangkok-based local English language teaching consultants Ajarn Donald and the launch of the Thai version of its online English language learning online service, English Attack! (www.english-attack.com English Attack! Thailand
Users in Thailand have the option of a site interface in the Thai language (making English Attack! the only dedicated English language e-learning site to offer a Thai interface) or 22 other languages, including of course English. Community management, business development, marketing and sales for the service will be done from Bangkok by Donald Patnaude, who has been teaching and training Thai learners of English for the past 11 years, and his team of teaching assistants and marketing staff.
English Attack! is a revolutionary new approach to helping people improve their English, regardless of current level, incorporating pedagogy based on cognitive neuroscience (how the brain actually learns); social networking; and the pedagogical foundation of learning games.
“Where many English language learning methods still have a rather abstract and linear approach, English Attack! is focused on immersion and motivation. Our approach uses authentic content and the brain’s hunger for rewards, social connectivity and discovery,” said Paul Maglione, co-founder of Entertainment Learning.
Added Donald Patnaude, President of Ajarn Donald’s, “We’ve been looking for a way to allow teenagers and adults to learn/improve their English language skills while at school, university or language centers or in their free time. Thai people need an English learning system that is easy to understand, convenient and most importantly fun to use, so that they would want to use the program often on a regular basis to really make significant improvement in their English language skills. English Attack! is the only system that allows learners all the flexibility they need to improve their skills, achieve higher levels/scores and meet new friends from around the world or right here in Thailand. English Attack! gives you the ways to use English in daily communication.”
An Innovative Pedagogical Approach to Learning English
Near-daily exposure to a language is by now recognized as a sine qua non factor in the effective learning of it. On English Attack!, the combination of fresh, current, real-world content with easy access short-session exercises creates the ideal conditions for frequent use of the site, and thus frequent exposure to (and use of) English.
English Attack! achieves this with a combination of video clips, thematic visual dictionaries, and games; a motivational reward-rich ecosystem; and an international community of learners of English.
Video Boosters are fun, interactive lessons based on short (one to three-minute) video clips from current movies, hit TV series, news channels and music videos.
English Attack! also features Photo Vocabs, which are visual dictionaries on a wide variety of subjects, from everyday things and places, to sports, hobbies, and foreign destinations.
Learners using English Attack! can periodically revisit the language elements absorbed in these learning units via a range of Practice Games, in which game design favoring repetition, replayability and challenge helps the shifting of the learned material into long-term memory.
The site’s “gamification” system of scoring, achievement levels and badges, adapted from the most successful videogame environments, creates additional motivation for learners and replaces the conventional «evaluation » system of grades and pass/fail.
Finally, the site’s social networking functionalities (comments, making friends, messages) encourage the learner to actually use English in a friendly, learner-tolerant social context, putting site users in touch with other learners of English from around the world and thus creating a deeper personal involvement with the learning of the language.
A Platform for learning as an individual, or in a school or company context
English Attack! has been designed for use by a broad range of end-users:
- Individual learners can use the site to increase their exposure to English in “discovery” mode, allowing them to focus on those learning units that motivate them the most;
- Schools, language institutes and universities can provide the service to their students and use it as a complement to classroom teaching, taking advantage of English Attack’s Teacher Tools which allow teachers to create classes; assign specific content units to specific classes; monitor learner scores; and comment on the assigned work to individual students or to the class as a whole;
- Companies and Organizations finally have access to a pragmatic, cost-effective resource which is as much a language training tool as a staff benefit, allowing employees to improve their English (and thus increase the strategic potential of their organization) at their own pace, whenever they choose.
About Entertainment Learning
Entertainment Learning was founded by well-known specialists in the media and entertainment industries, Paul Maglione and Frederic Tibout, who see huge potential in the power of digital entertainment applied to a radically different way of helping people learn languages. English Attack! is the first site developed and published by the company they created for this purpose, Entertainment Learning.
Entertainment Learning has signed commercial representation agreements with partners in over 20 countries, and continues to expand distribution of English Attack ! into new territories.
About Ajarn Donald’s
Founded in December 2001 by Donald Patnaude & Supawan Inbunna. Donald had just arrived in November 2001 for what was to be his sixth and final visit to Thailand. He ended up staying and teaching English, and now, 11 years later, has taught the language to more than 6,000 people ages 3-60 years old (mostly teenagers and young adults). During this time he has worked for four private language centers, has taught for four years at three Thai government schools, and has provided consulting services for a wide range of local schools and businesses.
Today’s Mission: Ajarn Donald's wants to be able to provide every person who chooses to learn English the best educational products & services to meet their demands, ultimately leading to a successful and productive future in any professional, academic or personal capacity they desire. A decision to learn or improve English language skills + Ajarn Donald's English Language Services together with English Attack! = success to your destiny.
For more information:
Wednesday, August 1, 2012
ThaiSim: The Thai Simulation and Gaming Association (TS)
This a great opportunity for a university staff or teacher to become involved with a young, dynamic association at the forefront of educational innovation in Thailand, and to earn some extra money.
The Executive Assistant will report to the TS General Secretary and other designated TS personnel.
This is a part-time position, requiring flexibility in work hours. Some weeks the work load will be minimal, for other weeks the load will be higher. Between now and end of April, approximately 100 (± 20) hours of work will be needed – about 2.5 hrs/week on average. Continuation beyond April will depend on:
Performance until April;
Raising of funds between now and April.
Main triple purpose of job:
To perform general administrative and academic duties and provide support to the General Secretary as required.
To market both the association and its conferences, both inside Thailand and abroad.
To raise funds for the association (sponsors include companies, agencies, government orgs).
Place of work & tools:
The person will be able to work in the place of their choice (at work, at home, …). The person will need a computer in good working order, and a reasonable internet connection (medium speed DSL).
Do not be discouraged by the length of this announcement, which describes the ideal candidate. We realize that the candidate will learn on and grow with the job.
Answering general queries by telephone.
Photocopying and scanning documents (to send by email).
Sorting and responding to routine email.
Obtaining information from the internet.
Maintaining records, filing systems and computer files.
Assisting administrative officers as necessary.
Undertaking any other tasks/duties as may be reasonably required.
Maintaining the TS web site.
Assisting with the conference programme (including administration of reviews), and with the proceedings.
Marketing the TS conference, both in Thailand and abroad.
Finding volunteers and chase up people who have volunteered.
Making contact with potential sponsors, and raising funds.
Reminding TS personnel of upcoming deadlines.
Preparing agendas for meetings; preparing action minutes.
Skills / experience:
The person should be at ease in English (as well as in Thai), capable of writing reasonably correct text (e.g., emails, brochures) in English.
Computer, word processing, web search, web page design skills are essential.
Able to be creative and take initiative in novel situations or with novel tasks to accomplish.
Know how to be sociable and use proper etiquette with international people.
Be responsible under all circumstances.
High reliability: Do what they say, and say what they do.
Project management skills. Good organizational skills, and proficiency in prioritizing assignments tocomplete work accurately and in a timely manner.
Ability to relate well to various constituencies including co-workers, faculty, staff, professionals, and companies.
Good interpersonal, written, and verbal communication skills.
Self-motivation with the ability to make decisions independently.
Other skills needed to accomplish the above duties.
Knowledge and/or experience of educational simulation, serious games, role-play and similar experiential learning methods is a plus.
Reputation as a person with integrity.
Have a full-time or principal position at an academic institution (preferably a university, preferably in the international relations office). This job of TS Executive Assistant cannot be a main source of income.
Master’s Degree (Thailand or abroad).
Relevant experience with a proven history of success preferably in public relations, in raising funds for, and inmarketing an academic association.
Intermediate-level computer skills, including Microsoft Office products (Word, PowerPoint, FrontPage).
Probable remuneration is in the region of 200 to 300 THB / hr, depending on qualifications and expertise of candidate.
For more information about ThaiSim, go to http://www.thaisim.org/job.htm
See also the TS Group on LinkedIn: http://www.linkedin.com/groups/ThaiSim-Thai-Simulation-Gaming-Association-2376328
Applicants should send the following items:
One to two page CV (not more than two pages!), with passport sized photo. Highlight the relevant items in light yellow. Include complete contact details.
Filename must be: ts-applic-2012_your-surname_CV.pdf (ms word file not accepted)
Cover letter (not more than one page), indicating why the candidate is the best person for the job, and prioritizing what the candidate hopes to bring to the job. Include two or three potential referees (with full contact details) and a few notes about your relationship to them.
Filename must be: ts-applic-2012_your-surname_cover.pdf (ms word file not accepted)
Attach the above to a short email, which you must send to all the following addresses:
- songsri.ts |@| gmail.com
- ppwarampa |@| hotmail.com
- pthavikulwat |@| towson.edu
- dpongchai |@| hotmail.com
- crookall.ts |@| gmail.com
We advise you to apply immediately. Interviews will take place in the afternoon of Wed 15 Aug, 2012. Preferred candidates will be invited to attend a workshop on educational games on Thurs 16 Aug (free admission), after which the final candidate will be chosen. Interviewees are advised to make this day available.